As a busy design studio, we get a lot of freelance people passing through, some fresh from Uni and others who just choose not to work the 9 to 5. The great thing about this is you get to see what’s trending in design and where people are taking their influences from, we all do it and it’s hard not to get excited about a good piece of design, doesn’t really matter what it is.
One of the guys we hire is always on the cutting edge and seems to know what’s the latest, he’s a great source of info even if he does drum along to all the tracks we have playing in the studio.
Recently he picked up a copy of AirGun World I had laying about, I’d written an article for it some months back. He flicked through, front to back, and then asked me this “What year is this magazine from?” He guessed the 80’s, he laughed out loud at “Last Month”.
This is a guy who classes Facebook and Twitter as something for his parents, he’s all WhatsApp, Insta and Snapchat. Never the less it was interesting to hear how someone else perceived us. I did ask why he thought the ’80s and his reply was “The Adverts” and the “Endless repeats of the same thing”.
On reflection, he’s not wrong, the shooting world is years behind on how it presents itself and the spectacle of celebrating its wins, most of the time it seems more concerned with tittle-tattle, endless moaning and buckets of self-entitlement. It’s not a good look.
